Episode 58: The #1 Thing Dealerships REFUSE to Do — And It’s Costing You Millions – Fixed Ops Focus with Dave Rogers and Steve Shaw
Some people coach. Some people train. But almost nobody in our business has a real, structured coaching and mentoring program — and in Episode 58 of Fixed Ops Focus, Steve Shaw and Dave Rogers dig into why that’s one of the biggest missed opportunities in the
dealership today.
Think about it: every professional sports organization on earth is built on coaching. The best athletes in the world — the ones already at the top of their game — still have full coaching staffs pushing them to get better every single day. So why do dealerships hand someone a job, point them to a training video, and expect them to figure out the rest alone? Steve and Dave break down the difference between training and coaching, why structured mentoring changes everything, and how building a real coaching culture drives performance, retention, and profit.
If you lead a service department — or you’re serious about developing people instead of just hiring and hoping — this is the conversation to hear.
In this episode
- Coaching vs. training vs. mentoring — and why the difference matters
- Why almost no dealership runs a structured coaching & mentoring program
- What pro sports understands about coaching that our industry doesn’t
- Why even your top performers need a coach
- How a coaching culture drives performance, retention, and profit
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Learn more & work with us:
https://steveshawuniversity.com
https://FixedOps360.com
https://ServiceAdvisorFoundations.com



