In Episode 8 of Fixed Ops Focus, hosts Dave Rogers and Steve Shaw dive deep into transforming dealership service departments from maintenance-only to high-performance selling machines in 2026.
New car prices are high, customers are keeping vehicles longer, and service departments have massive, untapped revenue potential—but too many are stuck in “production mode.” Dave and Steve break down how to shift management thinking and get everyone into selling mode.
Key discussions include:
- The critical skill set differences between technical, production, selling, and administrative managers—and why most fixed ops leaders’ default to the wrong one.
- How one manager with a true retail/selling mindset can completely change the trajectory of a new car dealership’s service department, boosting CSI, retention, gross profit, and customer loyalty.
- Practical strategies to open minds, overcome resistance, and build a culture where selling recommended repairs feels natural and customer focused.
Whether you’re a Fixed Operations Director, Service Manager, Dealer Principal, or aspiring leader in automotive service—this episode delivers actionable insights to drive more effective selling without high-pressure tactics.
If you’re serious about maximizing service department profitability in 2026, hit play now!
