Fixed Ops Focus – In Episode 27 Customer Retention: hosts Steve Shaw and Dave Rogers dive headfirst into the critical world of customer retention and the power (or pitfalls) of service contracts and vehicle service contracts. They unpack proven strategies to keep customers coming back to your service drive long after the sale, while building lasting loyalty without giving away the store.
The conversation heats up as they tackle prepaid maintenance plans—exploring the real reasons dealerships push them, the benefits when done right (like predictable revenue and higher retention), and the common drawbacks that can backfire (customer dissatisfaction, margin erosion, or lost future opportunities). No fluff, just straight talk on what actually moves the needle in fixed ops profitability and customer satisfaction.
Whether you’re a service manager, fixed ops director, or GM looking to protect and grow your customer-pay business, this episode delivers actionable insights you can implement right away.
Listen now and level up your retention game!
🔗 Connect & Learn More:
https://steveshawtraining.com
https://steveshawuniversity.com
https://FixedOps360.com
https://ServiceAdvisorFoundations.com
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