Episode 76: Want to Sell More Cars? You’re Fixing the Wrong Problem – Fixed Ops Focus with Dave Rogers and Steve Shaw
In Episode 76 of Fixed Ops Focus, Steve Shaw and Dave Rogers ask a question that stings: Do you really want to sell cars?
Because here’s the truth most dealers don’t want to hear — fixed operations is the lifeblood of the new car department. When fixed ops blows, sales pays the price… and suddenly you’re discounting below invoice just to move metal. Steve and Dave get into why a strong service and parts operation is exactly what lets the front end win — and what happens when you neglect it.
Stay tuned for this one. It gets HOT. 🔥
If you’re serious about the front end, you’d better get serious about the back end. This episode tells you why.
In this episode:
- “Do you really want to sell cars?” — the uncomfortable question
- Why fixed operations is the lifeblood of the new car department
- When fixed ops blows, sales pays the price
- Discounting below invoice — the symptom of a deeper problem
- How a strong back end lets the front end win
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