Episode 56: TV, TikTok, YouTube — Service Contracts Are EVERYWHERE. Here’s the Dealer Fix – Fixed Ops Focus with Dave Rogers and Steve Shaw
Steve Shaw and Dave Rogers sit down with John Underwood, Fixed Ops Director at Elizabeth City GMC, to tackle a problem that’s exploding right now: extended service contracts are EVERYWHERE.
It seems like everybody and their cousin is selling service contracts — on TV, on YouTube, on TikTok, you name it. These days even the customer can go buy their own. So how is a dealer supposed to handle the flood? Do you charge extra? Add a processing fee? Hire a dedicated extended-warranty expert just to keep up with all the paperwork? This is the discussion no one is having right now — and it’s costing service departments time, money, and CSI.
Then we bring in our Profit Partner, Cindy Lawrence — former AutoNation executive and regional trainer, Steve Shaw trainer, and owner of On The Drive Service Training. Now a software developer, Cindy breaks down real solutions for the service drive and gives us a first
look at her proprietary software built to solve exactly this problem.
In this episode
- Why extended service contracts are suddenly everywhere — and what it means for your store
- Charge extra? Processing fee? Hire a warranty expert? The options dealers are weighing
- The hidden cost of mishandling third-party and customer-bought contracts
- John Underwood’s view from the Fixed Ops Director’s chair
Profit Partner spotlight: Cindy Lawrence on solutions — and her new proprietary software
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Learn more & work with us:
https://steveshawuniversity.com
https://FixedOps360.com
https://ServiceAdvisorFoundations.com
