Episode 93: Human at the Wheel: What We Learned at the Automotive AI– Fixed Ops Focus with Dave Rogers and Steve Shaw
This week on Fixed Ops Focus, Steve Shaw and Dave Rogers break down their trip to the Automotive AI Summit in Boston — and what it means for the future of the dealership. Dave walks through the opening agenda and the work of author Aaron Strout (“Wired for Purpose,” co-author of “Location-Based Marketing for Dummies”) and his keynote, “Human at the Wheel: What 30 Years of Being First Taught Me About Winning the AI Era.”
Drawing on three decades at the front of digital, social, and AI adoption, Strout’s message is about separating real advantage from hype — and using the time automation gives back to strengthen customer and team relationships. Dave loved the conference: packed room, very little selling, and a genuine focus on learning. From there, Steve and Dave get into where this is really headed — dealers building their own AI systems and hooking them directly into the DMS.
If you want a clear-eyed, hype-free look at AI in fixed ops and the dealership, this one’s for you.
In this episode:
- Inside the Automotive AI Summit in Boston
- Aaron Strout’s “Human at the Wheel” — real advantage vs. hype
- A conference built on learning, not selling
- Using the time automation gives back to strengthen relationships
- The real future: dealers building their own systems and connecting to the DMS
Question for comments: Where do you see AI actually helping your store in the next 12 months — and where is it still just hype?
Info on the Summit:
Automotive AI Summit → automotiveaisummit.com
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