Episode 70: Why Won’t Vendors Leave You ALONE? The Truth About Vendor Fatigue – Fixed Ops Focus with Dave Rogers and Steve Shaw
In Episode 70 of Fixed Ops Focus, Steve Shaw and Dave Rogers tackle something every fixed ops manager and GM feels but rarely says out loud: vendor fatigue.
Why do vendors hound you to death? It’s amazing how they blow up fixed ops managers and general managers all year long — and it never lets up. But here’s the reality from the other side of the desk: it’s summer, we’re slammed, and we don’t have time for your pilot store. We don’t have time for “just one more demo.” We’re trying to run a department and make money. The selling season starts in January and runs through March — and if the job isn’t sold by March, forget about it. Steve and Dave get honest about the timing, the pressure, and how vendors could actually earn a manager’s attention instead of burning it.
If you’ve ever felt buried by pitches — or you’re the one doing the pitching — this episode is for you.
In this episode:
- What “vendor fatigue” really is — and why it’s worse than ever
- Why vendors hound fixed ops managers and GMs relentlessly
- The summer reality: no time for a pilot store
- The January–March selling window every manager lives by
- How vendors could actually earn attention instead of burning it
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