Kick off the Fixed Ops Focus series with Episode 1, where fixed operations legends Dave Rogers (America’s Fixed Ops Director at Piazza Auto Group) and Steve Shaw (the renowned Training Jedi and premier service advisor trainer) dive deep into one of the most critical drivers of service department success: setting clear, aggressive objectives for your technicians.
In this foundational episode, Dave and Steve break down why production is the lifeblood of profitable fixed ops and how establishing realistic yet challenging benchmarks for the year can transform your service department from good to elite. They cover the importance of production goals, individual technician accountability, aligning objectives with dealership profitability, and practical strategies to motivate techs to hit (and exceed) their numbers consistently — with a bold target: Get everyone to 200 hours per month.
Whether you’re a service manager, fixed ops director, dealer principal, or technician looking to level up, this discussion delivers battle-tested insights on:
• Why clear production benchmarks drive higher hours per RO, better efficiency, and stronger absorption
• How to set year-long technician objectives that are motivating, measurable, and tied to real-world performance
• The role of leadership in coaching techs toward higher productivity without burnout
• Proven ways to track progress, celebrate wins, and adjust targets for maximum results
Packed with real dealership stories and actionable advice from decades of hands-on experience, Episode 1 sets the tone for the entire Fixed Ops Focus series — helping you build a high-performance service team that delivers results month after month.
